It Takes a Potemkin Village

December 11, 2005
Op-Ed Columnist FRANK RICH

WHEN a government substitutes propaganda for governing, the Potemkin village is all. Since we don't get honest information from this White House, we must instead, as the Soviets once did, decode our rulers' fictions to discern what's really happening. What we're seeing now is the wheels coming off: As the administration's stagecraft becomes more baroque, its credibility tanks further both at home and abroad. The propaganda techniques may be echt Goebbels, but they increasingly come off as pure Ali G.

The latest desperate shifts in White House showmanship say at least as much about our progress (or lack of same) in Iraq over the past 32 months as reports from the ground. When President Bush announced the end of "major combat operations" in May 2003, his Imagineers felt the need for only a single elegant banner declaring "Mission Accomplished." Cut to Nov. 30, 2005: the latest White House bumper sticker, "Plan for Victory," multiplied by Orwellian mitosis over nearly every square inch of the rather "Queer Eye" stage set from which Mr. Bush delivered his oration at the Naval Academy.

And to no avail. Despite the insistently redundant graphics - and despite the repetition of the word "victory" 15 times in the speech itself - Americans believed "Plan for Victory" far less than they once did "Mission Accomplished." The first New York Times-CBS News Poll since the Naval Academy pep talk, released last Thursday, found that only 25 percent of Americans say the president has "a clear plan for victory in Iraq." Tom Cruise and evolution still have larger constituencies in America than that.

Mr. Bush's "Plan for Victory" speech was, of course, the usual unadulterated nonsense. Its overarching theme - "We will never accept anything less than complete victory" - was being contradicted even as he spoke by rampant reports of Pentagon plans for stepped-up troop withdrawals between next week's Iraqi elections and the more important (for endangered Republicans) American Election Day of 2006. The specifics were phony, too: Once again inflating the readiness of Iraqi troops, Mr. Bush claimed that the recent assault on Tal Afar "was primarily led by Iraqi security forces" - a fairy tale immediately unmasked by Michael Ware, a Time reporter embedded in that battle's front lines, as "completely wrong." No less an authority than the office of Iraq's prime minister, Ibrahim al-Jaafari, promptly released a 59-page report documenting his own military's inadequate leadership, equipment and training.

But this variety of Bush balderdash is such old news that everyone except that ga-ga 25 percent instantaneously tunes it out. We routinely assume that the subtext (i.e., the omissions and deliberate factual errors) of his speeches and scripted town meetings will be more revealing than the texts themselves. What raised the "Plan for Victory" show to new heights of disinformation was the subsequent revelation that the administration's main stated motive for the address - the release of a 35-page document laying out a "National Strategy for Victory in Iraq" - was as much a theatrical prop as the stunt turkey the president posed with during his one furtive visit to Baghdad two Thanksgivings ago.

As breathlessly heralded by Scott McClellan, this glossy brochure was "an unclassified version" of the strategy in place since the war's inception in "early 2003." But Scott Shane of The New York Times told another story. Through a few keystrokes, the electronic version of the document at whitehouse.gov could be manipulated to reveal text "usually hidden from public view." What turned up was the name of the document's originating author: Peter Feaver, a Duke political scientist who started advising the National Security Council only this June. Dr. Feaver is an expert on public opinion about war, not war itself. Thus we now know that what Mr. McClellan billed as a 2003 strategy for military victory is in fact a P.R. strategy in place for no more than six months. That solves the mystery of why Lt. Gen. Martin Dempsey of the Army, who is in charge of training Iraqi troops, told reporters that he had never seen this "National Strategy" before its public release last month.

In a perfect storm of revelations, the "Plan for Victory" speech fell on the same day that The Los Angeles Times exposed new doings on another front in the White House propaganda war. An obscure Defense Department contractor, the Lincoln Group, was caught paying off Iraqi journalists to run upbeat news articles secretly written by American Army personnel and translated into Arabic (at a time when American troops in harm's way are desperate for Arabic translators of their own). One of the papers running the fake news is Al Mutamar, the Baghdad daily run by associates of Ahmad Chalabi. So now we know that at least one P.R. plan, if not a plan for victory, has been consistent since early 2003. As Mr. Chalabi helped feed spurious accounts of Saddam's W.M.D. to American newspapers to gin up the war, so his minions now help disseminate happy talk to his own country's press to further the illusion that the war is being won.

The Lincoln Group's articles (e.g., "The Sands Are Blowing Toward a Democratic Iraq") are not without their laughs - for us, if not for the Iraqis, whose intelligence is insulted and whose democratic aspirations are betrayed by them. But the texts are no more revealing than those of Mr. Bush's speeches. Look instead at the cover-up that has followed the Los Angeles Times revelations. The administration and its frontmen at once started stonewalling from a single script. Mr. McClellan, Pentagon spokesmen, Senator John Warner and Donald Rumsfeld all give the identical answer to the many press queries. We don't have the facts, they say, even as they maintain that the Lincoln Group articles themselves are factual.

The Pentagon earmarks more than $100 million in taxpayers' money for various Lincoln Group operations, and it can't get any facts? Though the 30-year-old prime mover in the shadowy outfit, one Christian Bailey, fled from Andrea Mitchell of NBC News when she pursued him on camera in Washington, certain facts are proving not at all elusive.

Ms. Mitchell and other reporters have learned that Mr. Bailey has had at least four companies since 2002, most of them interlocking, short-lived and under phantom names. Government Executive magazine also discovered that Mr. Bailey "was a founder and active participant in Lead21," a Republican "fund-raising and networking operation" - which has since scrubbed his name from its Web site - and that he and a partner in his ventures once listed a business address identical to their Washington residence. This curious tale, with its trail of cash payoffs, trading in commercial Iraqi real estate and murky bidding procedures for lucrative U.S. government contracts, could have been lifted from "Syriana" or "Glengarry Glen Ross." While Mr. Rumsfeld and Mr. McClellan valiantly continue their search for "the facts," what we know so far can safely be filed under the general heading of "Lay, DeLay and Abramoff."

The more we learn about such sleaze in the propaganda war, the more we see it's failing for the same reason as the real war: incompetence. Much as the disastrous Bremer regime botched the occupation of Iraq with bad decisions made by its array of administration cronies and relatives (among them Ari Fleischer's brother), so the White House doesn't exactly get the biggest bang for the bucks it shells out to cronies for fake news.

Until he was unmasked as an administration shill, Armstrong Williams was less known for journalism than for striking a deal to dismiss a messy sexual-harassment suit against him in 1999. When an Army commander had troops sign 500 identical good-news form letters to local newspapers throughout America in 2003, the fraud was so transparent it was almost instantly debunked. The fictional scenarios concocted for Jessica Lynch and Pat Tillman also unraveled quickly, as did last weekend's Pentagon account of 10 marines killed outside Falluja on a "routine foot patrol." As the NBC correspondent Jim Miklaszewski told Don Imus last week, he received calls within hours from the fallen's loved ones about how the marines had been slaughtered after being recklessly sent to an unprotected site for a promotion ceremony.

Though the White House doesn't know that its jig is up, everyone else does. Americans see that New Orleans is in as sorry shape today as it was under Brownie three months ago. The bipartisan 9/11 commissioners confirm that homeland security remains a pork pit. Condi Rice's daily clarifications of her clarifications about American torture policies are contradicted by new reports of horrors before her latest circumlocutions leave her mouth. And the president's latest Iraq speeches - most recently about the "success" stories of Najaf and Mosul - still don't stand up to the most rudimentary fact checking.

This is why the most revealing poll number in the Times/CBS survey released last week was Mr. Bush's approval rating for the one area where things are going relatively well, the economy: 38 percent, only 2 points higher than his rating on Iraq. It's a measure of the national cynicism bequeathed by the Bush culture that seeing anything, even falling prices at the pump, is no longer believing.